Email marketing is one of the most effective ways to reach your target audience and build your brand. It’s also a great way to grow your business and make sales. There are many tools out there that can help you create an email campaign, but they all have different features, so it can be confusing to know which ones you need.
In order for your email marketing campaign to be successful, you have to have a strategy in place. This means that you have to know who your target audience is before you begin sending out emails.
Here are 20 ways you can use email marketing to grow your business
Email Marketing: The Big Picture
Before we get into the details, let’s take a look at what email marketing is, why it’s important, and how you can use it to benefit your business.
What is Email Marketing?
When you send emails to your customers or clients, that’s email marketing. It may sound simple, but its purpose goes beyond just sending messages. Email marketing is an efficient way to stay connected with your audience while promoting your brand and driving sales. It’s also cost-effective because you don’t have to pay for printing or postage.
Why Is Email Marketing Important?
Email marketing has so many benefits and we’ll get into them in more detail later but here are the big ones:
It helps you nurture leads. If someone subscribes to your email list, they’re showing interest in what you have to offer! Email is a great way to keep that interest going by providing valuable information about products or services that may be of interest. You can even include offers in your emails to encourage potential customers to buy from you.
It turns visitors into customers.
Email is more effective for marketing than any other means of communication, hands down. A study by the Direct Marketing Association found that email marketing has an average ROI of $38 for every $1 spent.
Email marketing is a strategy that every business use to promote their products, services, and brand. It’s essential for companies to come up with creative email marketing ideas that will help them get the most out of their campaigns.
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1. Start with a good email list:
You need to identify the right prospects and build an email list that includes both current and potential customers. This can be done by including sign-up forms on your website and social media pages as well as by collecting business cards at events. You can also use online tools such as LeadResearcher Pro which will help you find accurate email addresses and phone numbers of prospects that visit your website or blog.
2. The Subject Line
When it comes to creating a successful email marketing campaign, the subject line is key. It’s the first part of your message that your subscribers will see and a huge factor in determining whether they will open or ignore your email.
According to MailChimp, emails with subject lines shorter than 10 characters had an open rate of 58.1%. Use this information to your advantage when writing subject lines for your campaigns. Try to keep them short and to the point. If you can’t avoid a longer subject line, try to keep the most important words toward the beginning so they are not cut off on mobile devices.
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3. Personalize Your Emails
Personalizing emails has been shown to increase transaction rates by as much as 6 times! And there are several ways you can personalize beyond using subscribers’ names in messages. For example, you can use geolocation information to send time-sensitive offers only available at relevant locations or you can segment your lists and target specific groups with content relevant to their needs or interests based on what you know about them from opt-in forms, purchase history, and other data sources available through your email service provider.
4. Use a double opt-in process
Double opt-ins will help reduce spam complaints and unsubscribes from your list because the receiver must verify that they want to receive emails from you before they’re added to your list. This also helps ensure that the people on your list actually want to be there and are interested in what you have to say.
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5. Make sure your content is relevant.
If you send out emails that have information that customers aren’t interested in, they will start ignoring them. Sending out relevant content will make your customers feel that you understand their needs and interests, which will increase the likelihood of them opening your future emails, and also increase the likelihood of them purchasing from you.
6. Always include an unsubscribe link in all of your emails.
If you don’t give customers the option of opting out, then they may report you as spam or block you from sending any more emails to them.
7. Analyze the success of each campaign.
If a particular campaign wasn’t successful, analyze it to find out why, so you can learn from it for future campaigns.
You need to analyze which emails are opened by the users and which ones aren’t, which links get clicked, who are all the subscribers, what time they check their inbox, do they use mobile devices etc. The more detailed you can be in analyzing the data, the better it will be for you to make changes in your campaigns.
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8. Create a List of High-Value Subscribers.
After analyzing your current email marketing campaigns, you should separate out subscribers who are highly active and those who aren’t. Create a list of high-value subscribers who interact with your brand and send them special offers that would motivate them to come back and engage with your brand again. For example, you can send these subscribers special offers on their birthdays or anniversary dates. This will help boost customer loyalty and increase customer retention rates for your business.
9. Use an email verification tool before sending out new campaigns.
This will reduce bounced messages and improve deliverability by checking email addresses for errors before sending any emails out to your customer’s inboxes.
10. Set a goal for your campaign.
Before you start creating a campaign, you need to know what you want it to accomplish. You need to set a goal for your campaign that is specific and measurable. Establishing an objective gives you direction and keeps your metrics focused on that goal. For instance, if one of your objectives Is to increase revenue from an email marketing campaign, then use metrics like revenue generated or average order value (AOV) to measure success. If the goal is brand awareness, use metrics like open rate or click-through rate (CTR). By establishing this benchmark, you’ll know if you’re achieving what you set out to do.
11. Know exactly what you want readers to do before they open your email.
Do you want them to visit your site? Download an app? Make a purchase? This will allow you to shape the message in such a way as to encourage readers to take action at the right time.
12. Segment Your List.
If you’re sending out emails to a large subscriber list, try segmenting it into smaller groups based on similar interests or demographics. For example, if you’re sending out an email on holiday sales and promotions, you can send one version of the email to family-oriented subscribers who would be interested in buying gifts for their children, and another version to single subscribers who might be more interested in shopping for themselves. You can also segment your list by location, gender, industry—whatever makes sense for your business. Segmented campaigns are proven to increase conversion rates over time because they’re more targeted and specific than general blasts.
13. Be consistent with subject lines and formatting across multiple emails sent in succession.
Readers should know what they’re getting when they open up an email from you, and they should also be able to identify it quickly as one of yours.
14. Keep your readers engaged by sending relevant content that is not just about sales or promotions.
Your subscribers want to know what’s going on at your business, so give them information that will be valuable for both parties involved in the relationship (the reader and the company)
15. Include images, graphics, and videos where appropriate.
Images are proven to increase open rates (and therefore engagement) by 20%, so make sure you include them where appropriate, especially when it comes to social media links or calls-to-action such as discount offers or competitions that have imagery associated with them like logos or product shots.
16. Include links in your emails that lead directly back to your website
Include links in your emails that lead directly back to your website so people don’t have to search for information on their own or click through multiple pages of your site if they want more information about something specific.
17. Don’t send too many emails at once or too often.
Don’t overload people’s inboxes with too many emails all at once or too frequently — this will just annoy your readers and hurt your brand reputation. Instead, space out your campaigns so that each new email feels like an exciting treat rather than just another piece of junk mail cluttering up their inboxes.
18. Keep it simple
Don’t go overboard with fonts, colors, and logos. The simpler the email is, the better the chance people will open it.
19. Try using incentives or promotions in your emails.
This will help entice clients to open, read and hopefully act on your message.
20. Include Your Call To Action
Your call-to-action is the point of your message — what do you want readers to do after reading it? Make sure that whatever action you’re asking them to perform is clearly stated at the end of your email so there’s no confusion about what needs to be done next.