If you’re an entrepreneur looking to grow your business, there’s one word that you should be thinking about more than any other (besides customers): email marketing. Email can be one of the most powerful tools in your marketing arsenal, allowing you to quickly communicate with all of your customers in real time—no matter where they are or what device they’re using to access your content. And when you use the right email marketing software and services, you can even increase your sales conversion rates and boost your overall customer lifetime value by up to 25%.
Free Email Marketing tools
Web-based free email marketing tools that allow you to send newsletters and other email messages. Other tools enable users to measure results and manage contacts. Some are not just for individuals but also for businesses, social media accounts or bloggers. Some of these sites even offer a paid upgrade for added features, security and more storage space for attachments. These services make it easier than ever before to use email as an effective part of your online presence. Here’s a list of some free email Marketing tools to automate your campaigns.
GetResponse
Set up autoresponders and on-hold messages that give customers a reason to come back. GetResponse’s free plan includes 1,000 subscribers and 2,000 emails per month. That may sound limiting—but if you’re just starting out or sending fewer than 10,000 emails a month, it should be more than enough for most basic email marketing activities. Unlike MailChimp and Constant Contact, there’s no lower limit on monthly emails. See what email marketing is all about with GetResponse’s fantastic free email marketing toolkit. It has everything you need to build an effective list of leads while keeping your costs low. With plans as cheap as $1/month, why wouldn’t you start using email marketing right now? With tools like their drag-and-drop editor, advanced A/B testing and scheduling capabilities, email capture forms, embedded surveys and exit intent technology, GetResponse provides everything needed to run a successful business. Start today with a completely free trial of their top tier plan. 
MailChimp
It’s free to use if you don’t send more than 2,000 emails a month. There are multiple templates and it has some basic social media integration. MailChimp also allows you to add Amazon Affiliate links in your emails which will make it easier for people to buy what you recommend. Once you send out your email, MailChimp will tell you exactly who opened your email, clicked on what links (if any), and what their general location is. You can even set up triggered follow-up emails based on how recipients interact with your original email.
In short, MailChimp makes email marketing easy for novices. But its service doesn’t end there. This platform also offers some more advanced email campaign capabilities and a mobile app that help you stay on top of everything related to your email marketing campaigns. And it integrates with all sorts of other third-party tools like Salesforce, Zendesk, Pipedrive, Slack and Google Analytics. Also did we mention that it’s free? As long as you’re not sending more than 2,000 emails per month (if you do decide to upgrade to one of their paid plans), MailChimp should be your go-to email marketing solution.
Aweber
If you want a service that’s free, easy to use, and can send out emails up to 2,000 times per month, Aweber is your best bet. (And if you need something more robust and extensive, it’s worth paying for.) This email marketing platform also includes features like opt-in forms, responsive design and scheduled autoresponders. It’s a very popular tool—some estimate that over 40 million people use it worldwide—so it will likely be just what you need in an email service provider. Don’t waste time on anything else, though; Aweber is highly regarded in many circles as one of the best providers around, so jump right in and see how it works for you!
Constant Contact
Known for its easy-to-use interface, Constant Contact offers a free e-newsletter platform that lets you segment your mailing lists by interest or zip code. It’s also an excellent starting point for new businesses. Their system works so well that many of their more advanced features are now integrated into popular email services like Gmail and Outlook. com. They have never charged for these extra options. The only cost is associated with upgrading to one of their paid plans if your newsletter list grows past 2,000 subscribers. If you haven’t checked out Constant Contact in a while, it might be time to take another look; they offer more than just free e-newsletters. This handy tool can help keep tabs on who opened your emails and what links they clicked—which information will come in handy when measuring ROI from your outreach campaigns. Additionally, users can track stats about clicks, opens and replies all within in one dashboard. For free users, there is even an option to measure Facebook advertising reach from your Constant Contact account. Using Constant Contact will put you miles ahead of competitors who send out newsletters without any analytics tracking software at all. Another perk? You don’t need to be particularly tech savvy. A variety of integrations (including ones with MailChimp, Google Analytics and PayPal) make sending mass emails easier than ever before. Once you start using them, you’ll feel comfortable sending monthly newsletters to customers letting them know about promotions, upcoming events and news updates relevant to your business.
ActiveCampaign
This marketing automation platform boasts mobile responsive templates and segmentation that allows you to automate campaigns using smart lists. Plus, ActiveCampaign integrates with over 100 different tools, including Google Analytics, Salesforce and Facebook. For free users, it provides unlimited contacts, 2 scheduled emails per day (1 Autoresponder), email tracking and stats. Paid plans start at $9 per month (billed annually) for 250 contacts and go up to $499/month for 75,000 contacts. If your business doesn’t currently use a marketing automation platform, take advantage of ActiveCampaign’s 14-day free trial. It will give you a chance to see how its intelligent features can help streamline your email campaigns and increase your leads.
Emma
a tool for developers, Emma will automatically test your email and website for email-related issues. It’s primarily aimed at developers who have products and services that interact with email. But since it’s a web-based service, you can check your own newsletter signup page if you don’t have a developer handy. Just enter your mailing list email address in the first field, fill out any optional information in other fields (like when you want testing to begin), and click Test Mailing List to run an analysis. Depending on what kind of information or images are embedded in your campaign, it could take anywhere from 30 seconds to 10 minutes to run an analysis–so give yourself time! Once finished, scroll down past all of Emma’s warnings about failed tests and hit View Results. You’ll get more than just a summary report: You’ll also get suggestions based on what went wrong, such as reducing your file size or using valid HTML. And unlike some services that charge per problem detected, Emma is completely free so long as you’re running personal campaigns (with fewer than 2,000 subscribers). If your campaign has more readers than that, pay $25 per month to move up to business level.
ConvertKit
When your product or service becomes an integral part of your customers’ lives, there’s no excuse for you to be annoying. With ConvertKit, you can collect emails in a beautiful interface and send marketing emails that are well-designed, personalized and super relevant. Plus, if someone clicks on an email link and doesn’t convert immediately, ConvertKit keeps them on your list so you have another chance to convert them down the line. These features help make it one of our top choices for email services. It’s free up to 2,000 subscribers, too. (If they go beyond 2K they charge $10/month.)
Infusionsoft
This platform is at an investment of $199/month. Its goal is to provide an all-in-one solution for most businesses by offering marketing automation, sales CRM, email and mobile marketing solutions. It’s best fit for startups and small businesses with high growth potential. However, it’s important to note that you can use a free version of Infusionsoft for 12 months before upgrading to a paid plan. The free version comes with limited features but will allow you to test out its full capabilities. The free plan includes up to two users and allows unlimited contacts, one website domain, 10GB of storage (upgradeable), 1 million emails per month (upgradeable) and limited forms and reports. You must get in touch with their sales team via phone or email before installing InfusionSoft on your own server. They have both live chat and email support options available.
In conclusion on free email Marketing tools
This list is by no means exhaustive, but hopefully it can give you a good starting point to get your email marketing efforts up and running. Which platform will work best for you? Check out all options above to find out! I’ve included some tools above for things like link tracking and open-rates, but do plenty of research on other additions that may be right for your business as well. As always, feel free to ask questions below in the comments; there are lots of helpful people here who would love to lend a hand!