Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google.
No matter what your business is, you’re going to need a website. Your customers will search for you online, and you want to make sure they can find the right information about you. You also want to be able to reach people who aren’t already familiar with your business, so having an online presence will help expand your audience and boost sales in the long run.
If your business isn’t listed on the map, it will be almost impossible to gain traction and will be overlooked by a large portion of your target audience. Also, creating an effective Google My Business page is easy. Simply follow the steps laid out below and you’ll be on your way to being found by millions of potential customers.
Promoting your business on Google is easy and takes less than 10 minutes. You just need to follow the simple directions below:
Create or claim your Business Profile
Sign up for Google My Business. This will create a Google Account if you don’t already have one.
Add your business name, address, and contact info into our verification system. If your business is already verified by another owner or manager, click “Request Access” from the menu in the top left corner of the dashboard.
Google will verify that you’re authorized to manage this business. They verify that you have permission to make changes to the listing by sending you a postcard with a verification PIN through the mail or by using an automated phone system for businesses that are eligible for instant verification.
By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
Over 1 billion people search on Google every month. Make sure they can find you using Google My Business, a free tool that helps customers see your company’s information—including hours, location, contact details—when they search for you on Google Search and Maps.
More than half of those searches are for local businesses or products. When people look for a local establishment like yours, make sure they find you with Google My Business.
Get more reviews from customers
Research shows that customers rely on reviews when choosing local businesses or services. In fact, 72% of consumers say that positive reviews make them trust a local business more.
Respond to reviews and messages
Engage customers with timely responses to reviews and private messages. On Search and Maps, you can respond directly to individual reviews or messages. You can also join the conversation by posting new photos with captions, sharing offers, hosting events, publishing posts, and creating featured content for your followers.
You don’t need to be a professional to use Google My Business. But if you are, it’s a great way to share your company’s information with Google in order to better connect with your customers.
When you set up a business profile on Google, you can make sure that when people search for your company, they’ll see all the details about it. It’s also the best way to connect with potential customers and learn from them—so you know how to better serve them.