Building organic traffic (that is, traffic that comes naturally from search engines and social media) takes time but, when done properly, can deliver a steady stream of highly qualified visitors to your website for years to come.
After you’ve built your website, the real work begins.
You need to attract traffic to your site and that means driving people from all over the web to visit your pages.
In this guide, we’ll cover:
• What does SEO stand for?
• Why SEO is so important
• How to optimize your website for organic traffic?
• How to get more exposure through social media marketing
• Prepping your website so it can be found by your target audience
What does SEO stand for?
SEO stands for “Search Engine Optimization.” Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement on the search results page of a search engine (SERP) — including Google, Bing, Yahoo, and other search engines.
Search engine optimization (SEO) is the process of improving your site’s ranking in search results. The better your site’s SEO, the higher its position in search results and the more likely it is to attract organic traffic.
SEO isn’t just about building a website for search engines. It’s about building a website for people. We build our sites for users first, and search engines second. Good SEO practices enhance both user experience (UX) and search engine usability (SEU).
To put it another way: you need to know how people search, what they expect to find, what content they love, and which SEO elements are likely to produce results for you. It doesn’t matter how many times Google updates its algorithm — good SEO will always be relevant because it aligns with customer expectations.
Why is SEO important?
SEO is important because search engines are the primary way that Internet users navigate to websites. If you rank highly for the keywords that strategically define your business, you’ll get a steady stream of highly targeted traffic.
Search engines crawl the Internet to understand what each site is about, and how it may be useful for users. Search algorithms then determine which pages are most relevant to the user’s search query and display them at the top of the results page. Organic traffic is generated when someone clicks on your link in search results and visits your site.
It’s Important to optimize your site so that it ranks well organically, as this can generate a steady flow of targeted traffic over time. Google is one of the most popular search engines, and if you can master its algorithms, you can gain significant traffic to your website.
Despite its importance, some businesses still aren’t sure how to optimize their website effectively. Make sure you’re getting the most out of your traffic by following these three steps:
1. Perform keyword research to determine what keywords and phrases your target market is searching for, and then use those keywords in all relevant parts of your website — title tags, meta descriptions, URLs, and content.
2. Create a content marketing strategy that includes blogging regularly, sharing high-quality content on social media, and promoting your blog posts through guest blogging and paid to advertise.
3. Measure your results with Google Analytics or other web analytics software to see which posts are performing best so you can keep doing more of what works.
How to optimize your website for organic traffic?
Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, in a recent poll of marketing professionals, 57% said on-page content development was the most effective SEO tactic. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.
Improve your page speed. Decreasing page load times can improve both user experience and search ranking. According to Google, 53% of users will leave a mobile page if it takes longer than three seconds to load. Page speed is also a ranking factor, so SEO best practices emphasize the importance of optimizing page speed as much as possible. The faster your pages load, the better.
Optimize title tags and meta descriptions. Title tags and meta descriptions are HTML elements that you can customize to reflect the content of your web page. The text of your title tag and description tag should include the keywords you are trying to rank for to help Google understand what that page is about so it can rank it accordingly in their results.
The first step to optimizing your site is to make sure that it’s accessible to search engines. If Google can’t find your website, then you won’t be able to rank for any keywords.
Search engines use Web crawlers (also known as spiders) to crawl websites and index their content. The most common crawlers are Googlebot, Bingbot, and YandexBot.
To see if your website is being indexed by search engines, type “site:” before your domain name in Google search. For example:
If your website is not showing up in the results, it means that your site hasn’t been indexed by Google yet. In that case, you should submit your sitemap through Google Search Console (formerly known as Google Webmaster Tools).
If you want to grow your business, you need to optimize your website for organic traffic. Organic traffic is a consistent stream of traffic that doesn’t cost anything to generate.
Getting free organic traffic is not as easy as it seems. It takes a lot of effort and patience over time to see results. But if you follow these steps, you can see big returns on your investment in growing an audience organically:
1. Make sure that Google can access your website
The first step towards getting organic traffic is making sure that Google can access your site. The search engine giant needs to know what’s on each page of your website so it can rank them appropriately in the search results pages (SERPs). To do this, you need to submit a sitemap file, which will tell Google which pages are important and how often they should be crawled. Crawling is the process of going through a site and following all of the links on the pages. The search engine crawlers will start on a home page or other high-level page, then crawl through the links on those pages to find new URLs. It’s important to have a sitemap so that you can present all of your website’s URLs to the crawlers.
The more ‘words you have on your pages, the more chances you have to include relevant keywords, but be careful not to overdo it you don’t want to look like you’re trying too hard. Using too many keywords can make it look like you’re trying to trick the search engines into ranking your page higher than it deserves.
You might also include content that is not visible on your site at all, such as with rich snippets.
Another option is to create something called a canonical tag. This is a tag in the backend of your website that tells search engines which version of a webpage should be considered most authoritative and directs them to that version when they encounter multiple versions of similar content (like if you have multiple pages for different locations).
2. Optimize your content
Not all pieces of content are created equally some just perform better than others in the SERPs because they are more relevant or trustworthy than others. You should optimize your content so that it’s more likely to rank high in the SERPs by following these steps:
Write long-form content — Long-form content typically ranks higher than shorter pieces because Google likes websites that provide more content.
If you want to get more exposure for your business, you need to be online. This means having a website that is visible and user-friendly. You should also be involved in social media marketing.
You need to make sure that your website is optimized for search engines. This means using keywords, either in the main text or as Meta tags, but it doesn’t stop there. You need to have fresh content so that Google knows that your site is up-to-date and active.
The best way to do this Is by creating a blog with regular updates and social media sharing buttons. This will make it much easier for people to share your content on Facebook and Twitter.
You should also use Google Analytics so that you can track how many visitors you are getting each day and where they are coming from.
How do you optimize your social media marketing?
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
You can create an account on any of these popular social media platforms, then share information about your company, products, and services with your followers in an authentic voice and tone. Don’t forget to engage with your followers, respond quickly to their comments or questions and post new content regularly this will help you build relationships with them.
Prepping your website so it can be found by your target audience.
Once you have a website that you’re happy with, there’s still more work to be done. If you don’t take the time to optimize your site, it may never reach its full potential.
Optimizing is a continuous process that requires constant attention. But if you start now and focus on the right areas, your site will be well on its way to reaching its target audience.
Here are five areas where you can start optimizing your website:
1. Make sure your site is mobile-friendly
2. Optimize your site for search engines
3. Create relevant content
4. Use keywords in your content
5. Promote your site
The key to being found online is being visible in the places your customers are searching. To do that, you need to know who your customers are and where they’re searching.
Create a buyer persona for your business. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Once you’ve created your buyer personas, it’s time to identify the keywords that will help you connect with those actual people.
Brainstorm a list of keywords and phrases that might be used by people in the early stages of the buying process, as well as those who are ready to make a purchase.
Run each keyword through Google’s free Keyword Planner to find out how many people are searching for it each month. You can also get a sense of how competitive these terms are in Google search results.
Focus on long-tail keywords, which are longer and more specific search phrases — these tend to have higher conversion rates than other types of searches because the searcher knows exactly what they want.
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