Digital Marketing

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SEO vs SEM: What’s the Difference? Everything You Need to Know Explained in Simple Terms.

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As a digital marketing professional, you know how important it is to stay on top of the latest trends. When it comes to search engines, Google and Bing are the current leaders — and because of their massive reach and influence, your branding, marketing and sales depend on understanding how people use these tools. This …

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How to develop a digital marketing strategy for your online business

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Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. Digital marketing draws on technologies such as …

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